Having Chosen "Blue Pea Kitchen" (a fictional Peranakan dining establishment) as my target audience for this project, I really wanted to be almost literal but smart with the design. I designed the motif of the blue pea flower as a spoon and a bowl so it is easily inferred as a eatery to viewers. The purpose of creating so much white space within the design was to allow for the establishment to have more variation with the graphic alone. It is common for many companies to play with color and design in their branding as they become more recognized and form collaborations with others. (take google for example.) The design is kept simple and clean for consumers to easily resonate with it.